The Value of
Creativity
Discussions on the value of creativity for businesses
This panel discussion arose from the recommendations of the Towards a Creative Dún Laoghaire project report. Research findings indicated a lack of understanding about the value of creativity for businesses. As a direct response IADT’s Public Design Lab (PDL), supported by project partners, Dún Laoghaire-Rathdown County Council’s Arts Office and DLR Economic Development Unit, decided to invite a small group of creatives, connected to IADT to participate in a important discussion around the value of creativity.
My role was to conduct a sense-making exercise to extract the main insights covered in the discussion and to design a poster to communicate the value potential of creativity for businesses, beyond its typical understanding.
Project Lead: Bernadette Meagher
Panel: Scott Burnett (Wove, Studio AAD), Trevor Hart, Lauren Higgs (GoodasGold) and Danielle O'Connell (GoodasGold)
Produced by: Peter Evers
In partnership with: DLR County Council
Funded by: Creative Ireland, Creative Communities Economic Action Fund
2023